Why "Looking Forward to It" Has Lost Its Meaning
"Looking forward to it" has become professional email's version of "have a nice day." It is said so automatically and so frequently that it no longer registers as genuine enthusiasm. The phrase has been stripped of its emotional weight through overuse.
The problem is not the sentiment -- anticipating something positive is a natural feeling. The problem is that the expression has become a default closing that people use regardless of whether they are actually excited. When you end every email with "looking forward to it," the phrase means the same as "regards" -- nothing specific, nothing memorable.
The best alternatives express enthusiasm with specificity. Instead of generic anticipation, they name what you are excited about, why it matters, or what you plan to bring to the event or meeting. For more on strong email closings, see our guide on how to end a professional email.
26 Alternatives That Sound Like You Mean It
Genuinely Enthusiastic
1. "I am excited about [specific thing]."
Names the source of excitement. The specificity makes the enthusiasm credible.
Example: "I am excited about the partnership launch next week -- the market response should be strong given the prep work."
2. "Cannot wait to get started on this."
Energetic and action-oriented. It communicates eagerness to begin rather than passive anticipation.
3. "This is going to be great."
Short, confident, and positive. It expresses optimism without the formulaic quality of "looking forward to it."
4. "I have been thinking about this all week -- ready to go."
Shows genuine engagement. The recipient sees that you have been mentally invested.
5. "Counting down to [event/meeting]."
Playful and specific. The phrase "counting down" communicates real anticipation.
Professional and Measured
6. "I appreciate the opportunity -- let us make the most of it."
Grateful and action-oriented. It combines appreciation with a commitment to make the event productive.
7. "This should be a productive [meeting/session/call]."
Forward-looking and professional. The word "productive" sets a positive expectation for the outcome.
8. "I am looking forward to what we will accomplish together."
Collaborative and outcome-focused. It shifts the focus from passive anticipation to active collaboration.
Example: "I am looking forward to what we will accomplish in the strategy session -- I think we can finalize the roadmap in one sitting."
9. "I am confident this will be a valuable conversation."
Professional and assured. It communicates positive expectations without excessive enthusiasm.
10. "I welcome the chance to [specific activity]."
Formal and purposeful. The word "welcome" adds warmth to a professional tone.
When Closing a Meeting or Event Discussion
11. "See you on [day] -- I will come prepared with [item]."
Combines a casual confirmation with a concrete commitment. The recipient sees that you are taking the event seriously.
12. "Looking forward to diving into [specific topic] on [day]."
Specific about both the topic and the timing. The phrase "diving into" implies depth and engagement.
13. "I will have [deliverable] ready for our [meeting] -- should be a good one."
Combines preparation with optimism. The recipient knows you are coming prepared.
14. "Let us make [event] count -- I have a few ideas I want to run by you."
Action-oriented and engaging. It previews content and creates anticipation for the conversation.
Expressing Gratitude with Anticipation
15. "Thanks for setting this up -- I think it will be really useful."
Combines gratitude with forward-looking positivity. The recipient feels appreciated for the effort. For more on expressing thanks, see our guide on better ways to say thank you for your time.
16. "I appreciate you making time for this -- I am confident it will be worthwhile."
Validates the recipient's time investment. The word "worthwhile" promises a return on their commitment.
17. "Grateful for the chance to [work together/meet/discuss] -- this matters to me."
Honest and personal. The phrase "this matters to me" adds weight to the gratitude.
18. "Thank you for the invitation -- I plan to make the most of it."
Gracious and active. The phrase "make the most of it" communicates intention rather than passive attendance.
Casual and Warm
19. "This is going to be fun."
Light and genuine. It works when the event or project has an element of enjoyment.
20. "Excited to see what comes out of this."
Open and curious. It communicates enthusiasm without overcommitting to a specific outcome.
21. "I have a good feeling about this one."
Informal and optimistic. It conveys positive energy without sounding rehearsed.
22. "Ready when you are."
Short and confident. It communicates preparedness and eagerness in four words.
When You Want to Add Value
23. "I will bring [specific contribution] -- this should move things forward."
Previews your contribution. The recipient sees the call or meeting as an opportunity for progress. For related alternatives, see our guide on alternatives to moving forward.
24. "I have done some homework on this -- excited to share what I found."
Shows preparation and enthusiasm. The recipient expects substance from the upcoming interaction.
Example: "I have done some homework on the competitive landscape -- excited to share what I found during our strategy session."
25. "I have a few ideas that I think will resonate -- looking forward to discussing them."
Teases content. The recipient anticipates the ideas, which creates engagement before the event even starts.
26. "I plan to come with questions and suggestions -- this will be a good use of our time."
Active and collaborative. The recipient sees that you intend to participate fully, not just attend.
When Generic Enthusiasm Is Fine
Not every email closing needs a highly specific expression of enthusiasm. For routine meeting confirmations, brief replies, and casual exchanges, a simple "sounds good" or "looking forward to it" is perfectly adequate.
Reserve specific enthusiasm for situations where the stakes are higher: a meeting with a new client, the start of a significant project, a conversation about a big decision, or any interaction where genuine engagement matters. The goal is not to eliminate "looking forward to it" entirely but to use it intentionally rather than automatically. Good email etiquette means matching your tone to the occasion.
Common Mistakes to Avoid
Expressing enthusiasm you do not feel. If you are not actually excited about a meeting, do not pretend to be. A neutral closing like "see you then" is better than fake enthusiasm. People can sense inauthenticity.
Over-using exclamation points to manufacture energy. "Looking forward to it!!!" does not make the phrase more genuine. It makes it louder. Real enthusiasm comes from specificity, not punctuation. For more on professional closings, see our guide on confident email closing lines.
Being enthusiastic about the event but vague about the contribution. "I am so excited for the meeting!" without any indication of what you plan to bring or discuss is empty. Pair enthusiasm with substance.
Using the same closing for every email. If every email ends with "looking forward to it," the phrase becomes invisible. Vary your closings to keep them meaningful. For more closing options, see our guide on better ways to end a business email.
FAQ
Is "looking forward to it" unprofessional?
Not at all. It is one of the most widely used professional closings. The issue is not professionalism but authenticity. When used selectively and genuinely, it is perfectly fine. When used as a default for every email, it loses its impact. For related alternatives, see our guide on alternatives to looking forward to hearing from you.
How do I sound enthusiastic without being over the top?
Specificity is the key. "I am excited about the partnership launch" is more believable than "I am SO EXCITED about this!!!" One specific detail communicates more genuine enthusiasm than three exclamation points.
What is the best way to close an email when I am not particularly excited?
Use a neutral, professional closing: "see you on Thursday," "talk soon," or "let me know if you need anything before then." There is no need to manufacture enthusiasm when a straightforward closing will do. For more professional sign-off options, see our guide on alternatives to best regards.
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