Comparison

Outsales vs Apollo

Apollo is a sales intelligence & engagement (data + sequencing). Outsales is an all-in-one autonomous sales platform. Here's an honest look at how they differ, and which is right for you.

At a glance

Outsales
Apollo
Category
Autonomous AI CRM: AI Workers and an Orchestrator that decide and act, with outbound, follow-up, lead scoring and an AI writer on top
Sales intelligence & engagement (data + sequencing)
Pricing
Two plans: Manual is free forever, Autonomous is $99/month for 200 credits, around 45 to 50 contacts run end to end. Every product and integration in both, no per-seat
Free plan; paid from ~$49/user/mo on annual billing, as listed September 2026: verify on apollo.io
Free trial
Free plan with no end date, plus 50 AI credits once. No credit card
Varies: see their site

Apollo details are based on publicly available information as of September 2026. Always verify current details on their website.

Feature by feature

Read as of September 2026 from both products’ own documentation, line by line. A dash means we could not find it published, which is not the same as it being absent.

The record

CRM record for contacts, companies and deals

Outsales

Contacts, companies and a full timeline, or it syncs on top of yours

Apollo

Apollo Profile and Deal Management inside the workspace

Sends from your own mailbox

Outsales

Gmail, Outlook, SendGrid, Resend or SMTP, on one sending ledger

Apollo

Gmail and Outlook; non-paying plans connect Gmail only

Runs on top of an existing CRM

Outsales

Two-way with HubSpot, Pipedrive, Salesforce and ActiveCampaign

Apollo

200+ integrations including CRM sync

Payments and revenue on the contact

Outsales

Stripe MRR, trials, churn and failed cards on the record

Apollo

Not documented publicly

Product usage signals on the contact

Outsales

Intercom conversations and last login beside the thread

Apollo

Not documented publicly

Finding and reaching people

Built-in contact database

Outsales

You bring the list; finding people by domain or search spends credits

Apollo

240M contacts and 30M companies, searchable and enriched

Multi-step sequences

Outsales

Email, call and social steps, a reply cancels the rest for the company

Apollo

Sequences with multi-branch conditional workflows

Inbox warm-up and deliverability suite

Outsales

Not documented publicly

Apollo

Deliverability Suite and Email Warmup from the Basic plan up

Parallel dialer

Outsales

Not documented publicly

Apollo

Parallel Dialer for call execution

Meeting scheduler

Outsales

Not documented publicly

Apollo

Meetings Scheduler for booking automation

Every email written for the person receiving it

Outsales

Written from the thread under brand rules you set in plain English

Apollo

Agents that research, build lists and write outreach

The autonomy layer

Decides who to act on, contact by contact

Outsales

An Orchestrator reads what came in and picks the worker or skill

Apollo

Agents run in the background inside workflows you branch by hand

A decision log in plain English, with the reason

Outsales

Every decision written down with its reason and a confidence score

Apollo

Not documented publicly

Autonomy you can dial down

Outsales

Full autonomy, approval on what matters, or approval on everything

Apollo

Manual review and approvals before contacts enter a workflow

Lead scoring

Outsales

0 to 100 on your own email, billing, support and product signals

Apollo

Lead Scoring for prospect prioritisation

Replies read, classified and routed

Outsales

A genuine reply stops the sequence and reaches the right person

Apollo

Not documented publicly

Calls and meetings recorded and summarised onto the record

Outsales

Zoom, Meet and Teams notes written onto the contact

Apollo

Conversation capture, transcription and post-call automation

Commercials

Free plan with no end date

Outsales

Manual is free forever: CRM, inbox sync and sequences on one seat

Apollo

Free plan with an annual credit allowance and two sequences

Priced per seat

Outsales

Credits, not licences: seats do not change the bill

Apollo

Per user, with credit limits on top

Pricing, side by side

Outsales

  • Manual: free forever, one seat, 2,000 contacts and 300 emails a month
  • Autonomous: $99 a month with 200 credits, around 45 to 50 contacts run end to end by the AI
  • No per-seat fee: adding people does not change the price
  • Every product and every integration included in both plans
  • 50 AI credits once, with no card, to test the autonomous half

Apollo

  • Free plan: 900 credits per seat a year, two sequences and 150 minutes of call recording
  • Basic: $49 per seat a month billed annually, with 30,000 credits a year per seat
  • Higher tiers add intent topics, inbound routing and deeper enrichment
  • Credits govern how much data you can export, enrich and score
  • Cost grows with headcount, since the price is per seat

Apollo pricing as published on their own pricing page in September 2026. Plans change, so check it before you decide.

What switching from Apollo takes

Most of the move is a list and a mailbox, because the two products do not fight over the same system of record. You can also run them side by side: Apollo for sourcing, Outsales for working the people it finds.

Effort: Low

Contacts and companies

ImportsCSV export from Apollo, or a CRM sync if both are connected to the same one

Custom fields

ImportsExtra columns map to custom fields on import

Mailbox and sending

ImportsReconnect Gmail or Outlook; sending limits and windows are set once

Sequence copy

RebuildSteps and timing are quick to recreate, and the copy is rewritten per contact anyway

Workflow branches

RebuildThere is no branch builder to port: the Orchestrator decides per contact instead

Dialer and scheduler

RebuildKeep them in Apollo or use your existing tools; neither is documented here

Outsales vs Apollo in depth

Best fit

Apollo suits a team whose constraint is the list: no data provider, reps who need names and numbers today, and a manager who wants dialing and sequencing in the same seat. Outsales suits a team that already knows who to talk to and is losing deals in the follow-up, where the work is deciding, writing and reading replies rather than finding people.

How the pricing behaves

Apollo charges per user and meters data usage in credits, so cost grows with headcount and with how aggressively you export. Outsales charges for work done: the manual half is free on one seat and the autonomous half is a flat monthly fee with a credit allowance, so adding a colleague does not change the invoice.

How far the automation goes

Both call parts of their product agents. The difference is where the decision sits. Apollo publishes a workflow engine with branches, conditions and manual review before contacts enter. Outsales has no branch builder: an Orchestrator reads what arrived and chooses the worker or skill, then writes down what it did and why, which is the artefact that makes autonomy safe to leave on.

The data underneath

Apollo's advantage is its own database, which is a genuine moat and the reason many teams buy it. Outsales does not try to compete there: it reads signals you already own, such as email, calendar, Stripe billing and Intercom conversations, and turns those into a score and a next action.

Deliverability and sending

Both send from your mailbox rather than a shared pool, which is the setup that protects a domain. Outsales adds a daily cap per mailbox, a send window in the recipient's time zone and suppression applied across every campaign. Neither product warms a new domain for you, so an address with no history needs warming elsewhere first.

Where Apollo is the better answer

If your team dials, if you need a meetings scheduler in the same tool, or if buying a contact database is the whole point of the purchase, Apollo covers that ground and this product does not. Running both is common and sensible: source in Apollo, work the pipeline here.

See how the credits work

What Outsales does

  • An Orchestrator reads what came in and decides which worker or skill should run, without a workflow builder
  • Every decision it takes is written down in plain English, with the reason, so you can read its work before you trust it
  • AI Workers that do a job end to end: follow-ups written and sent, meetings joined and summarised, a Slack message to you when a client writes
  • Skills the Orchestrator can reach for: score buy intent, enrich a lead, update the CRM, mark a company lost or customer, ask you when it is unsure
  • Lead scoring from 0 to 100 on your own signals: email, Stripe, Intercom, calendar and product usage, with deterministic floors so the number is a policy, not a guess
  • Outbound, AI follow-up, lead scoring and an AI writer in one place, sharing one contact record
  • Runs on top of Pipedrive, HubSpot, Salesforce or ActiveCampaign, or as your CRM if you do not have one
  • Sends from your own inbox (Gmail, Outlook, SendGrid, Resend, SMTP) with daily caps, and stops the sequence the moment someone replies
  • Every email written from scratch for the person receiving it, under the brand rules you write in plain English, and never sent with a placeholder still in it
  • You set how far each worker can go: full autonomy, approval on the ones that matter, or approval on everything
  • Priced on credits, not licences: the CRM, inbox sync and sequences are free forever, and $99/month covers around 45 to 50 contacts run end to end by the AI, with no per-seat fees

Where Apollo is strong

  • Large B2B contact database with search and enrichment
  • Built-in email sequencing and A/B testing
  • Free plan and self-serve, per-seat pricing

Best for: Teams that want a large B2B contact database plus built-in email sequencing.

The main difference

Apollo pairs a large prospecting database with sequencing, priced per seat with credit limits. Outsales is an autonomous, flat-priced platform that writes per-contact, follows up, scores intent and manages the CRM. Different model: a data-and-sequencing toolkit vs an end-to-end autonomous system.

Choose Outsales if…

  • You want one autonomous system for outbound, follow-up, CRM and intent
  • You'd rather pay for the work done than for seats and add-ons
  • You want to keep your CRM and send from your own inbox

Choose Apollo if…

Teams that want a large B2B contact database plus built-in email sequencing.

Trusted by salespeople who work at these companies

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The system

Not a bundle of tools. One machine.

An Orchestrator reads what came in and decides who should act. Workers do a job from start to finish. Skills are what they reach for on the way. Everything writes to the same contact record, so what one of them learns the rest already know.

The Orchestrator

Every email, payment, chat and meeting goes through it. It decides which worker or skill should run, and writes down why, in plain English. There is no workflow builder to maintain.

1Orchestrator3AI Workers7Skills14Integrations

Follow-up Worker

Reads the thread, works out when the next one is due, writes it and sends it from your inbox.

Meeting Notetaker

Joins Meet, Zoom and Teams. Records, transcribes and writes the summary onto the contact.

Personal Assistant

Messages you on Slack when a client writes. Reply, translate or archive without leaving it.

Seven skills

Ask a humanScore buy intentEnrich a leadUpdate the CRMMark lostMark customerClean the database

Where you work

Outsales vs Apollo: FAQ

See why teams pick
Outsales.

One autonomous platform for outbound, follow-up, CRM and buy intent, priced on credits instead of licences. Start free, no credit card.

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