Cold Email Software

Cold Email Software that
writes every email from scratch

Not a template with a first name dropped into it. Outsales writes each message for the person receiving it, and sends it from your inbox.

DashboardContactsActivitiesAI WorkersSequences
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Campaign: HR managers, 50 to 500

Sending
Enrolled3,180In flight1,120Replies214

Sequence · nine steps

First emailDay 0
2Follow-upDay 7
3Show a similar customerDay 14
4Ask for a callDay 21
5Check back laterDay 201

and four more, out to six months

Step 2 · going out this morninggenerated by Outsales, one per contact
ContactEmail content · AIStatusSent
Elena MarshBrightpathRe: the Brightpath rollout you mentioned TuesdayReplied9:11 AM
Marcus BellNorthwind LabsOnboarding 30 engineers after the Series BOpened9:14 AM
Theo LarsenHalcyon GroupWho does HR at Halcyon while you scale?Opened9:18 AM
Nora KesslerRidgeline FoodsYour 12 September store hires, start to badgeSent9:22 AM
Harper QuinnVantage RetailBefore Vantage hits the Q3 seasonal intakeSent9:26 AM
Owen NakamuraFairlight StudioOne handbook across Fairlight's three studiosQueued9:30 AM
Ada WhitlockCedarlineCedarline's January intake, all in one placeQueued9:34 AM

Trusted by salespeople who work at these companies

TeachfloorRE/MAXHall & PartnersGoPillarDaybreak Hotel

How it works

You describe the campaign. Outsales writes the sequence.

From a one-line brief to a full sequence, each step with its own timing, copy and rules, and every email written per contact on the day it goes out.

Design with AI

Build a full sequence by chatting with AI

You don't write the emails. You tell Outsales what you're selling, who to, and the angle you want to try. It lays out the sequence: the steps, their timing, and what each one has to do. The emails themselves are written later, one per contact.

  • Iterate in plain English with quick-reply buttons
  • Controlled mode: same subject, AI varies body per contact
  • Experimental mode: AI tests subject and angle, learns from results
AI SequenceSwitch to manual

We sell HR software to companies with 50 to 500 employees. I want demos with HR managers.

HR managers at companies that size. I found 3,180 of them.

AudienceHR ManagerList3,180 contactsSequence9 steps

One thing first: tight control of the copy, or should I experiment?

ControlledExperimental

Nine steps written

1First emailDay 0
2Follow-upDay 7
3Show a similar customerDay 14

and six more, out to six months.

Contacts

Bring your list, or let Outsales find one

Three ways in, one flow. Duplicates are caught before they cost you, and missing titles, companies and emails are filled in on the way.

ICPOlivia · CEOMarco · VP SalesAria · FounderLin · Growth

Discovery

Describe your ICP: AI finds matching people across millions of profiles.

DOMAINSacme.io3 people foundventurelabs.co2 people foundnorthbridge.com4 people foundskyline.dev1 person found

Company Domains

Paste a list of company domains. AI finds the right titles inside each.

contacts.csv428 contacts · auto-dedupedIMPORTEDDaniel Carter· VentureLabsEmma Johansson· AtlasRafael Costa· Velocity

Add Contacts

CSV upload, paste, or manual entry, with auto-dedup and custom field detection.

Sequence steps

Control every step: copy, timing, attachments, brand rules

Steps are the heart of every campaign. Edit the subject and the body. Send a deck or a one-pager as a link rather than a file, so the message stays out of spam. Lock the company name exactly as it is written.

  • Drag to reorder steps, set delay per step
  • Per-step AI settings: model, banned phrases, length cap
  • Cloud attachments: link in email, no broken files
Steps9 in this sequence
1First emailNew threadDay 0
2Follow-upSame thread+7 days
3Show a similar customerSame thread+7 days
4Ask for a callSame thread+7 days
5Check back laterNew thread+180 days

Per contact

Each email generated from scratch, per contact

No merge-tag templates. Each email is composed from scratch using contact context, your knowledge base, and your rules.

One instructionStep 2 · Follow-up
Priya RamanHR Manager · 320 employees

Re: hiring 20 people a month without the paperwork

You mentioned hiring doubled after the last round. The part that usually breaks first is the paperwork behind each new starter, and that is the piece we take off your desk in week one.

Written for her, not filled in.

Tom AlderFounder · 40 employees

Re: running HR without an HR person

At forty people you probably do not want an HR hire yet. That is the gap this fills: the admin runs itself, so nobody has to own it as a job.

Written for him, not filled in.

Same step, same goal. Different subject, different angle, different opening. No shared sentence between them.

Send safe

Daily caps and reply detection that protect your domain

A burnt domain is hard to bring back. Outsales sends through your own provider, never past the daily limit, never twice to the same person, and never before you approve if you want the last word.

  • Daily caps per provider, override per org
  • Multi-provider routing: Gmail, Outlook, SendGrid, Resend, SMTP
  • Reply detection auto-stop, with a classifier behind it
Today’s sendingcaps per provider
Gmail84 / 100 a day
Outlook61 / 100 a day
SendGrid342 / 500 a day
Resend212 / 500 a day

Aria Stone replied. Step 3 cancelled before it sent.

Classified as a genuine reply, not an out-of-office.

Analytics

Track opens, clicks, and replies for every step

Every campaign tracks the full funnel from companies found to replied. Email Performance breaks down opens, clicks, and replies per step. Engagement and Role Insights show which titles and cohorts respond.

  • Discovery funnel: people, approved, enrolled, contacted, replied
  • Email performance: sent, open, click, reply per step
  • Role insights: which titles reply, which industries convert
Discovery funnelthis campaign
People
3,180
Approved
2,460
Enrolled
2,180
Contacted
1,940
Replied
412

Reply rate by role

HR Manager
11.4%
Operations Manager
8.1%
COO
3.6%
CEO
2.2%

HR managers reply five times more often than CEOs. Build the next list accordingly.

Controls

Everything you reach for once it is running

A campaign in flight needs more than a good first draft. These are the controls that keep it yours: review, rewrite, per-step limits, and what happens the moment someone answers.

Approve
Edit

Review before it sends

Turn on human-in-the-loop and every generated email waits in a review drawer. Approve it, edit it, or reject it.

“too formal, shorter”
New version

Regenerate with feedback

Say what was wrong with a draft and it writes another one on the same contact and the same step.

pending
pending
sent
Regenerate pending

Change your mind mid-campaign

Rewrite the pending emails with your new strategy. Already-sent ones are untouched, approved ones stay protected.

Step 2 settings

ModelGPT-5
Max length120 words
Bannedreach out

Set the limits per step

The model, the length cap, and the phrases it is never allowed to use, chosen for each step separately.

Written by you

+

Written by the AI

same sequence

Write some steps yourself

Pin your own template to a step and let the AI handle the rest. Written and generated steps sit in the same sequence.

Yes, send timesStops
Back on MondayReschedules
Address not foundSuppresses

Replies sorted on arrival

A real answer stops the sequence. An out-of-office reschedules it. A bounce takes the address out.

outsales-overview.pdf

linked, not attached

Attachments that stay out of spam

A deck or one-pager goes in as a cloud link rather than a heavy file, so the message keeps its deliverability.

Alex Morgan

Sales Director

Outsales

Your signature, every time

Your personal or team signature is appended to every email the AI writes, without you pasting it in.

Frequently asked questions

Want the AI to prospect for you, not just sequence? Meet the AI SDR →

Send your first AI sequence
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