At a glance
Artisan details are based on publicly available information as of September 2026. Always verify current details on their website.
Feature by feature
Read as of September 2026 from both products’ own documentation, line by line. A dash means we could not find it published, which is not the same as it being absent.
The record
CRM record for contacts, companies and deals
Outsales
Artisan
Sends from your own mailbox
Outsales
Artisan
Runs on top of an existing CRM
Outsales
Artisan
Payments and revenue on the contact
Outsales
Artisan
Product usage signals on the contact
Outsales
Artisan
Reaching people
Built-in contact database
Outsales
Artisan
Multi-step sequences
Outsales
Artisan
Deliverability and warm-up in the price
Outsales
Artisan
Intent signals
Outsales
Artisan
Every email written for the person receiving it
Outsales
Artisan
The autonomy layer
Decides who to act on, contact by contact
Outsales
Artisan
A decision log in plain English, with the reason
Outsales
Artisan
Autonomy you can dial down
Outsales
Artisan
Buying intent scoring
Outsales
Artisan
Replies read, classified and routed
Outsales
Artisan
Calls and meetings recorded and summarised
Outsales
Artisan
Commercials
Free plan with no end date
Outsales
Artisan
Published pricing
Outsales
Artisan
Pricing, side by side
Outsales
- Manual: free forever, one seat, 2,000 contacts and 300 emails a month
- Autonomous: $99 a month with 200 credits, around 45 to 50 contacts run end to end
- No per-seat fee: adding people does not change the price
- Every product and every integration included in both plans
- 50 AI credits once, with no card, to test the autonomous half
Artisan
- Credit-based pricing with tiers from startup to enterprise
- Figures are not published: a demo comes before a number
- B2B data, enrichment, deliverability and sequencing bundled in one subscription
- No free plan documented
Artisan pricing as published on their own pricing page in September 2026. Plans change, so check it before you decide.
What switching from Artisan takes
Artisan replaces a stack rather than a tool, so leaving it means deciding which pieces you still need. The contacts and the mailbox move; the bundled data and deliverability do not.
Effort: Medium
Contacts and enriched fields
ImportsExport as CSV; enriched columns become custom fields
Mailboxes
ImportsReconnect Gmail or Outlook; caps and windows are set once
Sequences
RebuildSteps recreate quickly; copy is written per contact here
Bundled B2B data
RebuildNo database is included here, so sourcing needs its own answer
Deliverability tooling
RebuildWarm-up is not part of this product
Outsales vs Artisan in depth
Best fit
Artisan suits a team that wants to delete four subscriptions and hire Ava instead: data, enrichment, deliverability and sequencing in one bill. Outsales suits a team that already owns its relationships and wants the follow-up, the scoring and the record handled without adding a person.
How the pricing behaves
Artisan prices on credits across tiers but does not publish figures, so the first number arrives in a demo. Outsales publishes both plans, starts free and never charges per seat.
Outbound engine versus system of record
Ava is an outbound engine: she finds, writes, replies and books. The Orchestrator here is a decision layer over a CRM: it decides whether a contact deserves anything at all, including the ones already in your pipeline who are not part of any campaign.
Where the intent comes from
Artisan buys intent signals from the market. This computes intent from what you already own, which is narrower and much harder to argue with: a reply, a failed payment, a login, a meeting that did not happen.
What you can audit
Neither the decision log nor a graduated autonomy setting is documented for Ava. Here both are core: every action carries its reason, and you choose whether approval is needed on everything, on what matters, or on nothing.
Where Artisan is the better answer
If you have no data provider, no deliverability tooling and no SDR, and you want one subscription that covers all three, Artisan is designed for exactly that consolidation.
What Outsales does
- An Orchestrator reads what came in and decides which worker or skill should run, without a workflow builder
- Every decision it takes is written down in plain English, with the reason, so you can read its work before you trust it
- AI Workers that do a job end to end: follow-ups written and sent, meetings joined and summarised, a Slack message to you when a client writes
- Skills the Orchestrator can reach for: score buy intent, enrich a lead, update the CRM, mark a company lost or customer, ask you when it is unsure
- Lead scoring from 0 to 100 on your own signals: email, Stripe, Intercom, calendar and product usage, with deterministic floors so the number is a policy, not a guess
- Outbound, AI follow-up, lead scoring and an AI writer in one place, sharing one contact record
- Runs on top of Pipedrive, HubSpot, Salesforce or ActiveCampaign, or as your CRM if you do not have one
- Sends from your own inbox (Gmail, Outlook, SendGrid, Resend, SMTP) with daily caps, and stops the sequence the moment someone replies
- Every email written from scratch for the person receiving it, under the brand rules you write in plain English, and never sent with a placeholder still in it
- You set how far each worker can go: full autonomy, approval on the ones that matter, or approval on everything
- Priced on credits, not licences: the CRM, inbox sync and sequences are free forever, and $99/month covers around 45 to 50 contacts run end to end by the AI, with no per-seat fees
Where Artisan is strong
- AI BDR (Ava) automates prospecting and outreach across email and LinkedIn
- Large built-in B2B contact database for lead sourcing
- Account research to personalize outreach
Best for: Teams wanting an AI BDR (Ava) with a large built-in B2B database for outbound.
The main difference
Artisan's Ava is an AI BDR focused on outbound with a built-in database, sold sales-led. Outsales is all-in-one: outbound plus follow-up, autonomous CRM and buy intent, and self-serve on credits, $99/month for around 45 to 50 contacts, running on top of your CRM and inbox.
Choose Outsales if…
- You want one autonomous system for outbound, follow-up, CRM and intent
- You'd rather pay for the work done than for seats and add-ons
- You want to keep your CRM and send from your own inbox
Choose Artisan if…
Teams wanting an AI BDR (Ava) with a large built-in B2B database for outbound.
Trusted by salespeople who work at these companies
The system
Not a bundle of tools. One machine.
An Orchestrator reads what came in and decides who should act. Workers do a job from start to finish. Skills are what they reach for on the way. Everything writes to the same contact record, so what one of them learns the rest already know.
The Orchestrator
Every email, payment, chat and meeting goes through it. It decides which worker or skill should run, and writes down why, in plain English. There is no workflow builder to maintain.
Follow-up Worker
Reads the thread, works out when the next one is due, writes it and sends it from your inbox.
Meeting Notetaker
Joins Meet, Zoom and Teams. Records, transcribes and writes the summary onto the contact.
Personal Assistant
Messages you on Slack when a client writes. Reply, translate or archive without leaving it.
Seven skills
Where you work
Cold Email Software
Every message written from scratch for the person receiving it, then sent from your own inbox with daily caps and reply detection.
Sales Follow-up Software
Keep the CRM you have, or run without one. It decides when the next follow-up is due, writes it, and stops the second someone replies.
AI CRM
Contacts, notes and stages kept current by the workers, with every decision written down so you can read its work before you trust it.
Lead Scoring
Every contact scored 0 to 100 from your own emails, payments, chats and meetings, with the reason behind every move.
AI Email Writer
Teach it your brand, your products and the phrases you never want used. Nothing leaves with a placeholder still in it.
Switch one worker on
Connect what you already use and read what it decided by Friday. Start free, no credit card.