At a glance
Attio details are based on publicly available information as of September 2026. Always verify current details on their website.
Feature by feature
Read as of September 2026 from both products’ own documentation, line by line. A dash means we could not find it published, which is not the same as it being absent.
The record
A CRM that fills itself in
Outsales
Attio
A data model you define
Outsales
Attio
Runs on top of an existing CRM
Outsales
Attio
Payments and revenue on the contact
Outsales
Attio
Product usage signals on the contact
Outsales
Attio
Record capacity on the entry tier
Outsales
Attio
Outbound
Multi-step sequences
Outsales
Attio
Sending controls and suppression
Outsales
Attio
Every email written for the person receiving it
Outsales
Attio
The autonomy layer
Decides who to act on, contact by contact
Outsales
Attio
A decision log in plain English, with the reason
Outsales
Attio
Autonomy you can dial down
Outsales
Attio
Buying intent scoring
Outsales
Attio
Replies read, classified and routed
Outsales
Attio
Calls and meetings recorded and summarised
Outsales
Attio
Commercials
Free plan with no end date
Outsales
Attio
Priced per seat
Outsales
Attio
Pricing, side by side
Outsales
- Manual: free forever, one seat, 2,000 contacts and 300 emails a month
- Autonomous: $99 a month with 200 credits, around 45 to 50 contacts run end to end
- No per-seat fee: adding people does not change the price
- Every product and every integration included in both plans
- 50 AI credits once, with no card, to test the autonomous half
Attio
- Free: up to 3 seats, 50,000 records, 100 seat credits and 250 workspace credits a month
- Plus: around €39 per user a month, or €31 billed annually, up to 10 seats
- Pro: around €93 per user a month, or €74 billed annually, unlimited seats and SSO
- Enterprise: custom, with unlimited records and 100+ reports
- Credits are counted per seat and per workspace, on top of the licence
Attio pricing as published on their own pricing page in September 2026. Plans change, so check it before you decide.
What switching from Attio takes
Two products built on the same premise, so the shapes line up. The move is an export, a mailbox reconnection and a decision about which system is the record.
Effort: Low
Contacts, companies and deals
ImportsCSV export, with custom fields kept
Email and calendar
ImportsReconnect Gmail or Outlook; the timeline refills
Custom objects
RebuildObjects here are standard sales records with custom fields on top
Reports
RebuildReporting here is narrower and built around pipeline and replies
Sequences
RebuildSteps recreate quickly, and they are on the free plan here
Outsales vs Attio in depth
Best fit
Attio suits a team that wants to model its own business: unusual objects, a process nobody else has, reports built on both. Outsales suits a team whose model is ordinary and whose problem is that nothing happens to the records, where the value is the decision and the message rather than the schema.
How the pricing behaves
Attio charges per user with credit allowances attached, so the bill grows with headcount and with usage. Outsales charges credits only: seats never move the price, and the manual half is free forever. For a team of two the two are comparable; at eight people they are not.
A canvas or a worker
This is the whole comparison. Attio gives you the pieces to build the system you want, which is powerful and assumes somebody enjoys building it. Outsales ships the system already built and narrow: it decides which contact deserves an action today, writes it, and logs why it did.
What the free tiers are for
Attio's free tier is generous on capacity: three seats and fifty thousand records, which suits a team that wants to hold a lot of data. The free plan here is generous on capability instead: one seat, fewer contacts, but sequences, tracking and suppression included, because sending is the part we do not hold back.
Signals beyond email
Both read the mailbox and the calendar. Outsales also reads Stripe billing and Intercom support history, which is what lets a failed payment or a silent trial change a score without anybody noticing it first.
Where Attio is the better answer
If your data model is genuinely unusual, if you need fifty thousand records on a free plan, or if you want a CRM your ops person can shape without a consultant, Attio is an excellent product and this one does not try to compete on that ground.
What Outsales does
- An Orchestrator reads what came in and decides which worker or skill should run, without a workflow builder
- Every decision it takes is written down in plain English, with the reason, so you can read its work before you trust it
- AI Workers that do a job end to end: follow-ups written and sent, meetings joined and summarised, a Slack message to you when a client writes
- Skills the Orchestrator can reach for: score buy intent, enrich a lead, update the CRM, mark a company lost or customer, ask you when it is unsure
- Lead scoring from 0 to 100 on your own signals: email, Stripe, Intercom, calendar and product usage, with deterministic floors so the number is a policy, not a guess
- Outbound, AI follow-up, lead scoring and an AI writer in one place, sharing one contact record
- Runs on top of Pipedrive, HubSpot, Salesforce or ActiveCampaign, or as your CRM if you do not have one
- Sends from your own inbox (Gmail, Outlook, SendGrid, Resend, SMTP) with daily caps, and stops the sequence the moment someone replies
- Every email written from scratch for the person receiving it, under the brand rules you write in plain English, and never sent with a placeholder still in it
- You set how far each worker can go: full autonomy, approval on the ones that matter, or approval on everything
- Priced on credits, not licences: the CRM, inbox sync and sequences are free forever, and $99/month covers around 45 to 50 contacts run end to end by the AI, with no per-seat fees
Where Attio is strong
- A flexible data model: you define the objects your business actually has, rather than bending a sales schema
- Email and calendar sync that builds the record without data entry, with enrichment on companies and people
- A genuinely usable free tier, with three seats and fifty thousand records
Best for: Teams that want to design their own data model and keep a modern CRM current without manual entry.
The main difference
Attio and Outsales share the premise that a CRM should maintain itself, and diverge on what sits above it. Attio gives you a canvas: objects, attributes, reports and automations you design. Outsales gives you a decision layer that is already built: an Orchestrator that picks the worker for each contact and writes down why, with approval settings on top.
Choose Outsales if…
- You want one autonomous system for outbound, follow-up, CRM and intent
- You'd rather pay for the work done than for seats and add-ons
- You want to keep your CRM and send from your own inbox
Choose Attio if…
Teams that want to design their own data model and keep a modern CRM current without manual entry.
Trusted by salespeople who work at these companies
The system
Not a bundle of tools. One machine.
An Orchestrator reads what came in and decides who should act. Workers do a job from start to finish. Skills are what they reach for on the way. Everything writes to the same contact record, so what one of them learns the rest already know.
The Orchestrator
Every email, payment, chat and meeting goes through it. It decides which worker or skill should run, and writes down why, in plain English. There is no workflow builder to maintain.
Follow-up Worker
Reads the thread, works out when the next one is due, writes it and sends it from your inbox.
Meeting Notetaker
Joins Meet, Zoom and Teams. Records, transcribes and writes the summary onto the contact.
Personal Assistant
Messages you on Slack when a client writes. Reply, translate or archive without leaving it.
Seven skills
Where you work
Cold Email Software
Every message written from scratch for the person receiving it, then sent from your own inbox with daily caps and reply detection.
Sales Follow-up Software
Keep the CRM you have, or run without one. It decides when the next follow-up is due, writes it, and stops the second someone replies.
AI CRM
Contacts, notes and stages kept current by the workers, with every decision written down so you can read its work before you trust it.
Lead Scoring
Every contact scored 0 to 100 from your own emails, payments, chats and meetings, with the reason behind every move.
AI Email Writer
Teach it your brand, your products and the phrases you never want used. Nothing leaves with a placeholder still in it.
Switch one worker on
Connect what you already use and read what it decided by Friday. Start free, no credit card.