Free CRM for real estate agents.
The follow-up included.
Leads arrive from portals, from the sign outside the house and from people who met you once at an open house. Most are not buying this month, and that is exactly why they go missing.
No credit card. One seat, yours for as long as you use it.
Dashboard
Everything the workers did while you were away
RunningContacts
24,180
+412 today
Pending approvals
12
waiting on you
Scheduled
372
next 7 days
Replies
214
last 24 hours
He asked to close the trial out and the stage is already lost, so nothing goes to him.
Replied to the welcome email this morning, so the onboarding check-in goes out Friday.
Asked for no more calls but left the door open, so she drops to email only.
He solved the setup question himself before we got there, so the check-in moves to Monday.
She is asking for a discount, and that is not mine to answer. It is in your queue.
Last 24 hours
Revenue
+12.4%$184,600
monthly recurring, from Stripe
The lead you lost was not a bad lead
An enquiry comes in on a Tuesday. You call, they are interested but the mortgage is not agreed, and you agree to speak in a few weeks. It goes in your head, then into a note, then into nothing. Three months later they buy through an agent who wrote to them twice in the meantime.
A free CRM for real estate agents does not fix that by storing people better. It fixes it by making the next contact happen without you remembering, and by keeping the whole conversation in one place so the message you send does not read like a mailshot.
What a free real estate CRM actually has to do
Most tools in this category are a database with a search box. For an agent working alone, four things decide whether the CRM survives past the second week.
File the enquiry without you
Portal emails, replies and viewings have to land on the right person by themselves. If filing is a task, it stops happening the first busy Saturday.
Chase the people who are months away
The buyer waiting on a mortgage and the vendor thinking about spring are the pipeline. They need a scheduled, human-sounding touch, not a reminder you will snooze.
Send from your own address
Your name and your domain, inside your normal threads. A bulk sender's footer on a message to a vendor costs you the instruction.
Survive the free tier
Enough contacts and enough monthly email that the plan is not a countdown to an upgrade prompt in the middle of a deal.
The portal email, the call and the viewing on one contact.
Enquiries land in your inbox and file themselves against the right person, with the emails you sent back, the viewing from your calendar and the note you typed after it. When they call in eight months, the history is there before you pick up.
A sequence for the people who are not ready yet.
Buyers six months out and vendors thinking about next spring sit in a sequence you wrote once: a check-in, something useful about their street or price band, a note when the market moves. It stops the moment they reply.
It goes out from your own address, at a human pace.
Messages send from your Gmail or Outlook inside a daily cap and a window you set, so fifty check-ins do not leave at three in the morning and your address does not end up in the spam folder.
Aria Stone replied. Step 3 cancelled before it sent.
Classified as a genuine reply, not an out-of-office.
Three ways contacts get in
Uploading and pasting are part of the free plan. The two that go looking for people on your behalf spend AI credits, and you get 50 of those to try them.
Discovery
Describe who you want to reach and it finds matching people across millions of profiles.
Spends credits
Company domains
Paste a list of company domains and it finds the right titles inside each one.
Spends credits
Import your own
CSV upload, paste or manual entry, with duplicate detection and custom fields picked up automatically.
Free plan
What changes in your week
None of this is theoretical: each one falls out of something the free plan does on its own.
No enquiry is answered twice, none is answered never
Every portal lead sits on a contact with its status, so the Saturday scramble stops producing duplicates and silence at the same time.
The long game runs without you
The six-month buyer gets three touches over that period whether or not you remember them. That is the difference between a database and a pipeline.
You walk into the call knowing everything
Their price band, the two viewings, the mortgage conversation and the email they never answered are on one page, not spread across your phone.
Your domain stays out of spam
Caps, pacing and automatic unsubscribe handling mean a nurture list does not cost you deliverability with your own clients.
You can prove where instructions come from
Reply rates by campaign and by contact show which approach actually produces valuations, instead of a feeling about what works.
It costs nothing while you build the habit
No card, no trial clock. If it takes you two months to get into the rhythm, that is two months, not a lapsed subscription.
The same fortnight, before and after
| What happens | Without a CRM | On the free plan |
|---|---|---|
| A portal enquiry arrives | Answered from the phone, logged nowhere | Filed on the contact with the thread attached |
| The viewing happens | A note in a notebook, if there is time | Calendar event and note on the record |
| They say 'not until spring' | A reminder that gets snoozed | Enrolled in a nurture sequence with dates |
| Three months pass | Silence, then they buy elsewhere | Three relevant touches, sent from your address |
| They reply | You search your inbox for context | The whole history is on the contact, and the sequence stops |
Setting up your free real estate CRM
Roughly twenty minutes, and none of it needs a technical person.
- 1
Connect the mailbox
Sign in with Google or Microsoft. Past and future email files itself against the right contact, in both directions, and anything you send from the CRM leaves from your own address and lands in your sent folder.
- 2
Bring the contacts you already have
Import a spreadsheet, paste a list of company domains, or pull them from HubSpot, Pipedrive, Salesforce or ActiveCampaign. Add custom fields for whatever the spreadsheet was holding.
- 3
Set the sending rules once
A daily cap per mailbox, the hours you want messages to leave and the recipient's time zone. Everything you send afterwards respects them, on one shared ledger.
- 4
Write the first sequence
Three or four steps with your own words and your own spacing. Enrol the people it applies to, and a reply cancels the rest for that contact and their colleagues.
What it does not do
It is not a real estate platform. No MLS or IDX feed, no listing management, no transaction pipeline with compliance documents, no portal integration. If those are what you need, you need a real estate CRM, and this can still hold the relationships around it. What it does is the follow-up, which is where most agents lose deals they already had.
Everything in the free planThe free plan, in full
- Seats
- 1
- Contacts
- 2,000
- Emails
- 300 / month
- Price
- $0, forever
Plus 50 AI credits, once, to see what the paid half does on your own pipeline.
When the free plan stops being enough
Two moments usually decide it. The first is a second person: a partner agent or an assistant needs their own seat, and the free plan is one. The second is the volume of conversation: once thirty or forty live threads are running, writing every follow-up yourself is the bottleneck again, which is the exact problem the CRM was supposed to remove.
That is what the paid plan is for. The same records, the same sequences, with the writing and the reading done for you.
- Follow-ups written from the thread and the last call, not from a template
- Replies read and sorted, so an interested vendor is not buried under out-of-office messages
- Buying intent scored on every contact, so the top of your list is the person closest to instructing
- Missing phone numbers and titles filled in before you write
- Meeting notes taken and written onto the record