Free CRM for small business.
Outbound included.
Most small businesses do not abandon a CRM because it lacked a feature. They abandon it because keeping it up to date became another job, and nobody had the hour.
No credit card. One seat, yours for as long as you use it.
Dashboard
Everything the workers did while you were away
RunningContacts
24,180
+412 today
Pending approvals
12
waiting on you
Scheduled
372
next 7 days
Replies
214
last 24 hours
He asked to close the trial out and the stage is already lost, so nothing goes to him.
Replied to the welcome email this morning, so the onboarding check-in goes out Friday.
Asked for no more calls but left the door open, so she drops to email only.
He solved the setup question himself before we got there, so the check-in moves to Monday.
She is asking for a discount, and that is not mine to answer. It is in your queue.
Last 24 hours
Revenue
+12.4%$184,600
monthly recurring, from Stripe
The spreadsheet works until it does not
It holds until two people need it at once, until someone answers an email from their phone and never logs it, until the person who built the columns goes on holiday. What breaks first is not the storage, it is the memory: who was waiting on a quote, who said to call back in March.
A free CRM for small business is only worth adopting if the record fills itself from the things you already do, and if the next message can go out without anyone remembering to write it.
What a free small business CRM has to get right
The feature list matters less than four things that decide whether anyone is still using it in three months.
Zero data entry to stay current
Email, meetings and payments have to arrive on the record by themselves. Any system that depends on someone typing what already happened is dead by the second month.
It has to send, not just store
The quote nobody answered is the cheapest revenue you have. Chasing it should be a sequence, not a sticky note.
Limits you will not hit next week
A free tier capped at a few hundred contacts is a demo. Two thousand contacts and three hundred emails a month is a working year for most small teams.
A way out that is not a migration
It should sync with the CRM you might already have, so trying it is not a decision you have to defend later.
Emails, meetings and payments arrive on the contact by themselves.
Connect the mailbox and every message lands on the right person, in and out. Add the calendar and meetings appear; add Stripe and payments and failed cards appear too. Nothing has to be copied in after the fact.
A sequence for the quotes nobody answered.
The quote that went out three weeks ago is the cheapest revenue you have. Write the follow-up once, set the timing, and it goes out for everyone in that state, stopping the moment someone replies.
Which messages get answered, and by whom.
Opens, clicks and replies per campaign and per contact, with reply rate by job title, so you stop guessing whether the problem is the list or the message.
Reply rate by role
HR managers reply five times more often than CEOs. Build the next list accordingly.
Three ways contacts get in
Uploading and pasting are part of the free plan. The two that go looking for people on your behalf spend AI credits, and you get 50 of those to try them.
Discovery
Describe who you want to reach and it finds matching people across millions of profiles.
Spends credits
Company domains
Paste a list of company domains and it finds the right titles inside each one.
Spends credits
Import your own
CSV upload, paste or manual entry, with duplicate detection and custom fields picked up automatically.
Free plan
What changes in the business
Each of these comes from something the free plan does without being asked.
Nothing depends on one person's memory
The history of a customer survives a holiday, a handover and a phone that got wiped, because it was never in anyone's head.
Quotes get chased on schedule
A three-step sequence turns the pile of unanswered quotes into a repeatable process, and it stops on its own when someone replies.
You can see the money next to the conversation
Stripe payments, trials and failed cards land on the contact, so an expiring subscription is visible where you are already working.
The inbox stops being the system of record
Two-way sync means the CRM shows what was actually said, not a summary somebody typed later.
Outreach stays inside the rules
Daily caps, a send window and automatic suppression keep a small domain out of spam filters, which is the thing that quietly kills small-business email.
The cost of trying is zero
No card, no clock, no per-seat decision to justify. If the habit takes a quarter to form, the plan is still there.
The same month, before and after
| What happens | Without a CRM | On the free plan |
|---|---|---|
| An enquiry comes in | Answered from a phone, never logged | On the contact, with the thread |
| A quote goes out | Hope, and a mental note | A three-step follow-up with dates |
| The customer pays | Finance knows, sales does not | Payment on the contact record |
| Someone goes on holiday | Their deals stall | Anyone can see the whole history |
| End of the month | A guess about what worked | Reply rates by campaign and by role |
Setting up your free small business CRM
About twenty minutes, without a consultant or an implementation project.
- 1
Connect the mailbox
Sign in with Google or Microsoft. Past and future email files itself against the right contact, in both directions, and anything you send from the CRM leaves from your own address and lands in your sent folder.
- 2
Bring the contacts you already have
Import a spreadsheet, paste a list of company domains, or pull them from HubSpot, Pipedrive, Salesforce or ActiveCampaign. Add custom fields for whatever the spreadsheet was holding.
- 3
Set the sending rules once
A daily cap per mailbox, the hours you want messages to leave and the recipient's time zone. Everything you send afterwards respects them, on one shared ledger.
- 4
Write the first sequence
Three or four steps with your own words and your own spacing. Enrol the people it applies to, and a reply cancels the rest for that contact and their colleagues.
What it does not do
It does not raise invoices, track time or manage stock, and it is not a newsletter tool: email goes from your own mailbox at sales volumes, not from a bulk sender. Keep the accounting and the newsletters where they are; this holds the customers and the conversations.
Everything in the free planThe free plan, in full
- Seats
- 1
- Contacts
- 2,000
- Emails
- 300 / month
- Price
- $0, forever
Plus 50 AI credits, once, to see what the paid half does on your own pipeline.
When the free plan stops being enough
Usually it is the second seat. The moment a colleague needs their own login, the free plan has done its job and the paid one starts. The other trigger is volume of conversation rather than volume of contacts: when nobody has time to write the follow-ups that the system is telling you are due.
The paid plan keeps everything you have built and adds the part that acts on it.
- Follow-ups written from the thread, the documents you uploaded and the last call
- Inbound replies classified and routed, so nothing sits unread for a day
- Records enriched and cleaned, without a data-entry afternoon
- Buying intent scored on every contact, so the short list writes itself
- Meetings joined, transcribed and summarised onto the record