Free CRM for startups.
Outbound and revenue with it.
At this stage the founder is the sales team, the pipeline lives in a browser tab, and the tool budget is whatever is left after the infrastructure bill.
No credit card. One seat, yours for as long as you use it.
Dashboard
Everything the workers did while you were away
RunningContacts
24,180
+412 today
Pending approvals
12
waiting on you
Scheduled
372
next 7 days
Replies
214
last 24 hours
He asked to close the trial out and the stage is already lost, so nothing goes to him.
Replied to the welcome email this morning, so the onboarding check-in goes out Friday.
Asked for no more calls but left the door open, so she drops to email only.
He solved the setup question himself before we got there, so the check-in moves to Monday.
She is asking for a discount, and that is not mine to answer. It is in your queue.
Last 24 hours
Revenue
+12.4%$184,600
monthly recurring, from Stripe
Founder-led selling has one failure mode
It is not qualification and it is not the pitch. It is the week after a good call, when the founder is shipping and the follow-up that would have closed it never goes out. The deal is not lost to a competitor, it is lost to silence.
A free CRM for startups has to do two things to survive that: cost nothing, and remove the admin that made the last one get abandoned inside a month.
What a startup CRM has to be
At pre-seed and seed the requirements are narrower than the category suggests, and harsher.
Free without a countdown
A fourteen-day trial is a deadline you will miss while shipping. What is needed is a plan that does not expire while the company finds its footing.
Outbound in the same place
The first hundred conversations come from cold email and intros, not inbound. A CRM that cannot send makes you buy a second tool immediately.
Signals from the product
Trials, logins and payments say more about intent than a deal stage typed by a founder at midnight.
Nothing to maintain
No admin, no workflow builder, no fields to design. Every hour spent configuring is an hour not spent selling or building.
Trials and payments land on the contact, from Stripe.
MRR, trials and churn on one page, and every subscription or failed card on the person it belongs to, so a trial that went quiet is visible next to the conversation you had with them.
Your first sequences, from your own inbox.
Write the steps, import the list from a file or a set of domains, and send from Gmail or Outlook with caps that keep a young domain safe. A reply stops the rest for that company, not just that person.
Which segment answers, before you hire anyone.
Reply rate by job title and by campaign is the cheapest product research a startup has: it tells you who actually has the problem, which is what the first sales hire will be paid to exploit.
Reply rate by role
HR managers reply five times more often than CEOs. Build the next list accordingly.
Three ways contacts get in
Uploading and pasting are part of the free plan. The two that go looking for people on your behalf spend AI credits, and you get 50 of those to try them.
Discovery
Describe who you want to reach and it finds matching people across millions of profiles.
Spends credits
Company domains
Paste a list of company domains and it finds the right titles inside each one.
Spends credits
Import your own
CSV upload, paste or manual entry, with duplicate detection and custom fields picked up automatically.
Free plan
What it gives a founder back
All of it on the free plan, before there is a budget line for software.
The follow-up happens on the week you are shipping
Sequences run on their own schedule, so the deal that needed one more email gets it while you are deep in the product.
One tool instead of two
CRM and outbound in the same place means no sync, no duplicated contacts and no second subscription before revenue.
Product signals sit next to the conversation
The trial that stalled and the card that failed are on the contact, so the message you send is about what actually happened.
Evidence for the next hire
Reply rates by segment tell you which ICP to hand a new rep, instead of asking them to find it again from scratch.
A domain that survives the first campaigns
Caps and pacing protect a young sending domain, which is the mistake most first outbound attempts make once and pay for twice.
Nothing to unpick later
If you outgrow it, the records, sequences and history stay; the paid plan adds work, it does not ask for a migration.
The first ninety days, before and after
| What happens | Without a CRM | On the free plan |
|---|---|---|
| A demo goes well | Noted in a doc, followed up when remembered | On the contact, with the next step dated |
| A trial goes quiet | Nobody notices until the renewal | Visible on the record, with the thread |
| Cold outreach starts | A second tool and a new subscription | Sequences from the same inbox, same system |
| A reply arrives | Buried under the rest of the inbox | Filed, and the sequence stops for that company |
| You hire the first rep | They rebuild your context from scratch | They inherit the history and the reply data |
Setting up your free startup CRM
Twenty minutes, and you can do it between two calls.
- 1
Connect the mailbox
Sign in with Google or Microsoft. Past and future email files itself against the right contact, in both directions, and anything you send from the CRM leaves from your own address and lands in your sent folder.
- 2
Bring the contacts you already have
Import a spreadsheet, paste a list of company domains, or pull them from HubSpot, Pipedrive, Salesforce or ActiveCampaign. Add custom fields for whatever the spreadsheet was holding.
- 3
Set the sending rules once
A daily cap per mailbox, the hours you want messages to leave and the recipient's time zone. Everything you send afterwards respects them, on one shared ledger.
- 4
Write the first sequence
Three or four steps with your own words and your own spacing. Enrol the people it applies to, and a reply cancels the rest for that contact and their colleagues.
What it does not do
There is no contact database to buy leads from, no product analytics suite, and no free AI: the 50 credits are a one-time taste of the automated half. If your problem is finding names rather than working them, a data provider comes first and this holds what you find.
Everything in the free planThe free plan, in full
- Seats
- 1
- Contacts
- 2,000
- Emails
- 300 / month
- Price
- $0, forever
Plus 50 AI credits, once, to see what the paid half does on your own pipeline.
When the free plan stops being enough
The trigger is rarely storage. It is the day the founder is the constraint: thirty live threads, ten trials to chase, and every follow-up still written by hand between two other jobs. That is the point where the paid plan stops being a cost and starts being the cheapest headcount available.
Everything you built on the free plan stays exactly where it is.
- Follow-ups written from the thread and the call, sent from your own inbox
- Trial and signup follow-up that runs without a founder remembering
- Replies classified and routed, so a buying signal is not lost in the inbox
- Buying intent scored on every contact from product, billing and email signals
- Meeting notes written onto the record while you are still in the next call