Attio Pricing Explained: Plans, Credits and What It Costs

Attio publishes its pricing, which already puts it ahead of most of the CRM market. What the table does not make obvious is that you are buying two things at once: a licence per person, and a monthly allowance of credits that the AI features and enrichment consume.

Teams who budget only for the first one get a surprise in month three, usually right after somebody builds an automation that enriches every new record.

Here is what each plan costs, what the credits are for, and how the bill behaves as a team grows.

The plans

Annual billing saves around twenty percent on the self-serve tiers. Single sign-on arrives on Pro, which is the usual line where a security review forces a decision.

What a credit actually is

Attio meters AI and data features in credits, and there are two pools, which is the part worth understanding before you pick a plan.

Seat credits are granted per user per month: 100 on Free, 500 on Plus, 1,000 on Pro, 2,500 on Enterprise. They scale with the team, so a bigger team automatically gets a bigger allowance.

Workspace credits are granted to the whole workspace: 250 a month on Free, 1,500 on Plus, 10,000 on Pro, custom above that. These are the ones automations consume, and they do not grow when you add people.

The practical consequence: individual use of AI features rarely exhausts the budget, because seat credits follow headcount. Automated use does, because an enrichment or research step that runs on every new record draws from a fixed workspace pool. A single well-meaning automation can spend a month's allowance in a week.

The free plan, honestly

Attio's free tier is unusually generous on capacity and deliberately limited on sending.

You get up to three seats, fifty thousand records, three custom objects, email and calendar sync with one account per user, enrichment on companies and people, basic integrations and API access, and fifty gigabytes of file storage. Sending is capped at two hundred emails a month with bulk sends limited to ten recipients, and sequences sit on the paid plans.

That combination tells you what the free tier is for: holding and organising a lot of data with a small team, not running outbound. The record itself is the product here. If outbound is the job, compare it against the free CRM plans that include sequences at the free tier, because that is the line Attio draws differently from most.

What each paid tier unlocks

Plus is the tier most small teams land on. It lifts the seat cap to ten, the record limit to a quarter of a million, and multiplies both credit pools by five. It is the point where sequences and richer automation become available, so it is usually bought for capability rather than for capacity.

Pro removes the seat cap, raises records to a million, and brings single sign-on, advanced permissions and a much larger workspace credit pool. Two of those three are compliance features, which is why Pro tends to be forced by a security questionnaire rather than chosen.

Enterprise is the custom tier: unlimited records, the largest credit allowances, and the contractual terms procurement asks for. It is billed annually.

How the bill actually grows

Three things move it, and only one of them is obvious.

Seats. The headline multiplier. Eight people on Pro is eight licences, and the annual discount is the main lever available.

Workspace credits. The quiet one. Automations, AI attributes and research steps draw from a pool that does not grow with the team, so heavier automation pushes you up a tier even if headcount is flat.

Records. Rarely binding below a million, but it matters for teams importing large databases, which is worth checking before a CRM migration: the record ceiling is one of the reasons a team moves from Plus to Pro.

A sensible way to estimate: take the number of people who need a login, multiply by the annual per-user price, then separately ask what runs automatically on every new record and whether that fits the workspace allowance. The second number is the one most teams get wrong.

Who each plan fits

Free. A founder or a two-person team organising a large list, with sending handled elsewhere, for example on a free plan that includes sequences. Genuinely usable, not a demo.

Plus. A small commercial team that wants sequences and automation without a seat conversation, and whose data fits comfortably under a quarter of a million records.

Pro. Any team that needs single sign-on, granular permissions or more than ten seats. In practice this is the tier where security requirements rather than features decide.

Enterprise. Large workspaces, unusual volumes and procurement.

How it compares with other credit-priced tools

Credit pricing is now common among AI CRM tools and the models differ in one important way: whether you also pay per seat.

Attio charges both, a licence per user plus credit allowances. Clay charges credits with unlimited seats. Clarify charges credits with unlimited seats. Our own pricing charges credits with no per-seat component at all, which is why a team of six pays what a team of one pays.

None of these is automatically cheaper. Per-seat pricing suits teams with few users and heavy usage; pure credit pricing suits teams with many users and moderate usage. The arithmetic that matters is your own: number of logins, multiplied by licence cost, plus whatever the automations consume. If you want the feature-level differences rather than the price ones, our Outsales and Attio comparison sets them side by side.

The Short Version

Attio's pricing is honest and public, which makes it easy to plan for, as long as you plan for both halves. The licence is predictable and grows with headcount. The credits are less predictable and grow with how much you automate, and the workspace pool is the one that runs out.

Budget the seats from the team you have, budget the credits from the automations you intend to build, and check the record ceiling if you are importing a large database. Do those three and the bill will behave the way the table says it will, which is more than most CRMs in this price range can claim.